[Guide] Social Media Marketing for Nonprofits

Last December, my neighbor’s dog, Mario, went missing during a wicked Nor’easter. This would be frightening for any pet owner, but for Mario, weighing in at 3 1/2 pounds soaking wet, the chances of him surviving the frigid weather in a neighborhood surrounded by busy streets seemed especially grim.  There…

How to Use Mobile Forms to Collect Volunteer Information at Scale

How many times have you found yourself struggling to read a volunteer’s handwriting on the paper form they filled out? Or realized you forgot to ask a question 15 minutes after a volunteer filled out the paper form?  Or spent hours typing volunteer information into your CRM or spreadsheet after…

17 Beginner-Friendly Marketing Strategies for Small Businesses 

You don’t have to deal with the catch-22 between finding time to learn new marketing methods or losing cash flow by hiring outside help.  You can start a ton of valuable marketing activities without any marketing background. While they won’t always be easy, they’re definitely learnable.  We have 17 beginner-friendly…

How to Keep Marketing Content Secure

Marketing content is a favorite target of hackers since it generally exists across a variety of different systems, and is public-facing. In addition, the data that exists in your online marketing platform is very valuable, whether it’s the personal information of your customers or marketing materials that represent a serious…