6 Things You Must Do to Optimize Google My Business

Congratulations! If you followed our previous post you know how to create your Google My Business profile.  But now there’s more to do to make sure that you appear in Google searches when it matters most. You see, consumers live in micro-moments. A micro-moment is a split-second in time when…

How to Find Great Marketing Images on a Budget

Pinterest, Instagram, that billboard that caught your attention while driving to work this morning, that email that enticed you to take action – there are thousands of ways potential customers are visually enticed every single day. When you combine great content with relevant images, viewers are more likely to retain…

5 Tips for Creating a Marketing Video That Goes Viral

Videos can spread like wildfire on social media today. From hilarious company commercials, to YouTube stars, to regular joes who capture a funny family moment; seemingly anyone has the capability of going viral in today’s video-obsessed culture. It may seem like just about anyone can go viral, but in actuality,…

8 Event Marketing Examples to Inspire Your Campaign

Don’t reinvent the wheel! Use these highly effective and successful event marketing strategy examples to inspire your next campaign. How important is event marketing? According to PwC, the second largest professional services firm in the world, roughly $108 billion is spent on event marketing, also known as experiential marketing, in…