[Guide] Social Media Marketing for Nonprofits

Last December, my neighbor’s dog, Mario, went missing during a wicked Nor’easter. This would be frightening for any pet owner, but for Mario, weighing in at 3 1/2 pounds soaking wet, the chances of him surviving the frigid weather in a neighborhood surrounded by busy streets seemed especially grim.  There…

How to Use Mobile Forms to Collect Volunteer Information at Scale

How many times have you found yourself struggling to read a volunteer’s handwriting on the paper form they filled out? Or realized you forgot to ask a question 15 minutes after a volunteer filled out the paper form?  Or spent hours typing volunteer information into your CRM or spreadsheet after…

17 Beginner-Friendly Marketing Strategies for Small Businesses 

You don’t have to deal with the catch-22 between finding time to learn new marketing methods or losing cash flow by hiring outside help.  You can start a ton of valuable marketing activities without any marketing background. While they won’t always be easy, they’re definitely learnable.  We have 17 beginner-friendly…

How to Keep Marketing Content Secure

Marketing content is a favorite target of hackers since it generally exists across a variety of different systems, and is public-facing. In addition, the data that exists in your online marketing platform is very valuable, whether it’s the personal information of your customers or marketing materials that represent a serious…

6 Things You Must Do to Optimize Google My Business

Congratulations! If you followed our previous post you know how to create your Google My Business profile.  But now there’s more to do to make sure that you appear in Google searches when it matters most. You see, consumers live in micro-moments. A micro-moment is a split-second in time when…