How Spam and Phishing Work (and How To Handle It)

As the internet has evolved, the threat of cybercrime continues to rise with hackers constantly looking for new ways to steal information, extort money, and wreak havoc on businesses and individuals.  Although major data breaches dominate the news today, most instances of cyber-attacks occur on a smaller scale. Despite the…

Organic Vs. Paid Search: What’s the Difference?

My colleague Marian used to own a small IT repair and services business in the Northern Colorado area. When people went searching for IT repairs and related services in the area she served, she wanted her business to show up in those search results. She used a combination of paid…

How to Create a Google My Business Profile

Imagine: You have been working all day without a break. You finally get off work and realize that you’re so hungry, you’re angry; it’s called hangry. Those hangry rumblings make you want to find the nearest restaurant, so you can fill yourself up. Where do you turn? Most likely you’ll…

How Long Should a Marketing Email Be?

Here’s a marketing email a colleague received last week. Have you ever gotten an email like this before? How far did you read before you stopped? I didn’t manage to get very far. There was so much text, and I knew that I didn’t have that much time to read,…

Logo Design Tips to Create a Strong Brand Identity

Brands have personalities just like people. The way a brand presents itself across all channels  — website, email, ads, social media, direct mail, physical signage, etc. — influences customer perception of the business. Your logo is an essential part of communicating your brand’s personality as it is the face of…

June 2019 Marketing and Holiday Planning

Summer is here, which means longer days and more shopping hours. Do you have a plan to start the season off strong? Whatever your goals are for June, these tips are sure to help your business shine! If you’re looking for email ideas for June the June 2019 Holiday Planning…

Don’t Put All Your Marketing Eggs in One Basket

Do you remember the day that Facebook and Instagram went down? #facebookdown and #instamageddon were actual hashtags, and they were trending for days. As a biz coach who focuses primarily on marketing, I received dozens of emails, texts, and direct messages – each one full of distress: “My posts aren’t…

May 2019 Marketing and Holiday Planning

April showers are coming to an end, and now is the time for your business to bloom. Whether you want to grow your list, your sales, or your visibility in the community, the content below can help you plant the seed for a great month in May! If you’re looking…