How to use Google My Business Posts

By now, you’ve created a Google My Business profile and learned how to optimize your business profile.  Now it’s time to explore one of the most powerful ways to grab a searcher’s attention: Google My Business posts.  What are Google My Business posts? GMB posts are almost like mini-ads for…

How to Use Instagram Ads to Drive Results

If you’ve made it to this page, you’ve probably heard of Instagram, right? No surprise there: A half a billion people worldwide access the platform on a daily basis.  And, of all internet users — literally everyone connected to the internet — more than 37% of us will check Instagram…

1-2-3 Guide to Announcement Emails

I’ll never forget the first party I ever threw.  Only two people came. I was completely deflated.  When I recovered from the blow to my ego, I asked a few people why they didn’t come, and it turned out that they had simply forgotten. So what should I have done…

8 Best Practices for Email List Segmentation

No one likes getting irrelevant emails in their inbox. If a message isn’t a good fit for your recipient, they are more likely than ever to leave it unopened, unclicked—or worse, marked as spam. List segmentation is a powerful tool for staying relevant and increasing email opens, clicks, and conversions.…

How Spam and Phishing Work (and How To Handle It)

As the internet has evolved, the threat of cybercrime continues to rise with hackers constantly looking for new ways to steal information, extort money, and wreak havoc on businesses and individuals.  Although major data breaches dominate the news today, most instances of cyber-attacks occur on a smaller scale. Despite the…

Organic vs. Paid Search: What’s the Difference?

My colleague Marian used to own a small IT repair and services business in the Northern Colorado area. When people went searching for IT repairs and related services in the area she served, she wanted her business to show up in those search results. She used a combination of paid…