Authenticity – Get Real!

Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. Sensation Transference: the term coined by the grand-daddy of brand marketing, Louis Cheskin. He observed that people’s perception of a product or service is inextricably…

10 money making marketing measurements

Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. If you’ve ever heard me talk about the 3 1/2 Steps To Marketing Success, you’ll know that those steps are:…