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The holidays are a busy time for a small business. And figuring out how to fit your marketing into your busy schedule isn’t always easy. That’s why it’s important to start preparing now, so you can get the most out of this busy time of year and spend more time…
If you’re a consultant that provides online marketing services to other businesses and organizations, you already know that sharing your expertise is a great way to attract new clients and build awareness for your business. This is just one of the reasons why Periscope is a valuable platform for companies…
Email has never played a more prevalent role in our day-to-day lives. With today’s mobile technology, most people are never far from their email inbox, which is exciting news for businesses and organization trying to stay in touch with current and potential customers. But even in today’s hyper-connected world, there…
If you’re doing email marketing, you’ve probably already seen how impactful adding images to your emails can be. The right image can help your email stand out in the inbox and make a more personal connection with the people receiving your messages. Images will help you show off your people,…
You know that not everyone on your email list is the same. They have different needs and interests, and different reasons for signing up to receive your emails. And if you want to get the best response from these different audiences, you need to learn how to communicate with the…
Whether you’re still on the fence about trying email marketing, or are already using email and are looking to improve your results — it’s always helpful to see how other businesses have used the tool to achieve their marketing goals. This past week, we received a question from a follower…
What does it mean to be a marketer? That’s the question we wanted to discuss in this week’s live conversation on Periscope. It’s an important question — especially for small business owners who depend on marketing to feed their business, reach new audiences, and turn new customers into repeat buyers.…
You want to make sure your email looks great when it lands in a customer’s inbox. You want them to look forward to hearing from you, and the last thing you want is a small mistake to keep people from paying attention to the messages you’re sending out. The good…
How do I consistently come up with things to write about in my emails? This is a question we hear all the time from our small business customers. Whether you’re brand new to email marketing or have been sending emails for years, you know that it’s not always easy to…
How do I get more people to open my emails? If you’re using email marketing, there’s a good chance this is a question you’ve asked before. This week, we held a live Q&A on the video streaming app Periscope, focused on answering this very question. Audience members had the chance…