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What’s the hardest part of using social media for your business or organization? If you’re like most small business owners, coming up with content is at the top of your list. Whether it’s finding the time to create content, or just figuring out what to post on social media on…
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It’s been said many times that you shouldn’t judge a book by its cover. But when it comes to your marketing email, no one seems to have a problem with making a snap decision. Good email subject lines can make a powerful impact on your readers. The words you choose for your email subject…
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In 2015, email marketing drove 20 percent of online holiday sales. Do you know what you’re sending your email subscribers this holiday season? Whether you want to drive online sales, boost year-end donations, or get shoppers into your store this holiday season, email marketing can help. Start with the perfect holiday…
We’ve all been there. You create an email, send away, and then — when you check your email reports — you see that it “bounced.” Which means your email never actually got to your intended recipient. Even worse, if your account has a high number of bounces it can have…
There’s nothing small about the holiday season when it comes to small business. Last year, consumers spent $5.7 billion at independent retailers on Small Business Saturday alone! Hopefully you’ve already started thinking about how you’re going to make this year’s holiday season worth celebrating. If you haven’t, don’t worry! The goal of…
Social media is playing a bigger role in consumer shopping habits than ever before. If you are looking to use social media to increase your holiday sales this year, Pinterest is a great place to start. Why Pinterest? Pinterest users approach the site with more of a shopping mentality than…
For many small businesses, the holiday season really is the “most wonderful time of the year.” If things go well, the next few months can bring new customers, increased sales, and plenty of valuable opportunities to help you do more business. With so much going on, the last thing you…
With so much going on during the holiday season, coming up with new and creative ways to stand out and get your audience’s attention is no easy task. People are busy. And while you’d like to think that your best customers will remember you when it comes time to do…
We all know how great it feels to start planning something early. But let’s be honest — most of us are no strangers to pulling something together right at the last-minute. Small Business Saturday is November 26, 2016. But don’t worry — even if you haven’t started planning anything just…
If the holidays are a busy time for your small business, you know how important the next few months will be. Consumers are expected to spend big this holiday season. If you want them to shop small, you need to plan ahead. Luckily, there are simple steps you can take…