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It’s been said many times that you shouldn’t judge a book by its cover. But when it comes to your marketing email, no one seems to have a problem with making a snap decision. Crafting quality email subject lines to drive open rates The subject line in an email is…
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With around half of all emails being opened on a mobile device, nonprofits should be thinking differently about the way they approach their email marketing. The inbox has changed, along with the way potential donors, supporters, and volunteers read and interact with your emails. Failing to make the change to a more…
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As much as I hate to admit it, I’ve been known be a little late to the party. Whether it’s that great new TV show everyone’s talking about, the hot new song everyone somehow already knows the words to, or the latest app on everyone’s phone, there’s a fair chance…
If you run a nonprofit, you’re probably already familiar with #GivingTuesday. If not, it’s a national day of giving that’s celebrated each year on the first Tuesday after Thanksgiving. It’s similar to days like Black Friday, Small Business Saturday, and Cyber Monday, except rather than shopping at their favorite businesses,…
We’ve all been there. You create an email, send away, and then — when you check your email reports — you see that it “bounced.” Which means your email never actually got to your intended recipient. Even worse, if your account has high bounce rates it can have a negative impact…
Do you know what emails you’re sending your subscribers this holiday season? Whether you want to drive online sales, boost year-end donations, or get shoppers into your store this holiday season, email marketing can help. Start with the perfect holiday email template. Then, customize your message to show off your unique…
Getting ready to send your next email blast and wondering what you can do to improve your results? This post was written for you. Here are five simple tips for your next email blast, or eblast. 1. Don’t think of it as an email blast If you’re just “blasting” out…
What’s the hardest part of using social media for your business or organization? If you’re like most small business owners, coming up with content is at the top of your list. Whether it’s finding the time to create content, or just figuring out what to post on social media on…
There’s nothing small about the holiday season when it comes to small business. Last year, consumers spent $17.8 billion at independent retailers on Small Business Saturday alone! Hopefully, you’ve already started thinking about how you’re going to make this year’s holiday season worth celebrating. If you haven’t, don’t worry! The goal of…
Social media is playing a bigger role in consumer shopping habits than ever before. If you are looking to use social media to increase your holiday sales this year, Pinterest is a great place to start. Why Pinterest? Pinterest users approach the site with more of a shopping mentality than…