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There may be a thousand ways that you found your way to this article, but the truth of the matter is, something has you wondering if you need to rebrand your business or just revamp your online presence based on the brand you have. Did you notice that Constant Contact…
Sometimes, creating a brand identity can seem to be the most elusive part of building a small business. For many small business owners, their brand identity tends to be a reflection of themselves. But what happens when you step into a business that already exists — with its own history,…
“I’m just taking it one day at a time” These are common words we hear from small business owners these days. At the beginning of this year, none of us could have predicted the tenacity with which the COVID–19 pandemic would take over, affecting daily life for all and employment…
Here we are — powering through what seems to be a never-ending tug of war between keeping our business doors open and continued global crisis. But small business owners are resilient, and I know we’ll get through this together. For those of you who don’t know me, my name is…
Small business owners are some of the most resilient people we know, however, the pandemic has left many wondering what’s next and what’s the best course of action for their own business. In this recorded panel discussion, you’ll hear how fitness, real estate, and consulting businesses are adapting during the…
Many businesses and nonprofit organizations have been shut down or operating at limited capacity for months due to the coronavirus (COVID-19) pandemic. Understandably, a lot of business owners are eager to start up again and resume serving their customers more fully. As we look ahead to imagine what our post-coronavirus…
With so many unknowns being thrown at us, it’s wonderful to see how small business owners are not only adapting, but finding creative ways to make social distancing not so anti-social via online marketing. In the spirit of helping you to come up with some ideas for your business, and…
Shock, fear, and panic — All these feelings raced through my mind when I heard the news that restaurants were no longer allowed to provide dine-in experiences to patrons in my state (Colorado). The impact of the COVID-19 crisis is scary and unfamiliar enough, and now on top of it…
We believe that success in online marketing for a small business isn’t just about the right set of tools. It’s also about the know-how. We’ve spent a lot of our focus recently on packaging and sharing that know-how, based on our decades of experience in online marketing. The result? Our…