6 Easy Ways to Reach New Customers

As a small business, you don’t have a huge marketing budget. And traditional marketing tactics — like print marketing, TV and radio ads, and direct mail — can add up quickly. How can you reach new customers without breaking the bank?  With newer online marketing channels, small businesses have never had more…

What Is Word-of-Mouth? And How Can You Use it to Your Advantage

Ask business owners what’s most effective for customer acquisition, and you’ll likely hear “word-of-mouth.” It makes sense, because if you ask most consumers how they hear about small businesses, they’ll give you the exact same answer. So it’s not surprising the top SMB business resolution for 2015 was “Increase my…

How to Ask for Referrals Online Without Fear

With so many people sharing online, there are many opportunities for people to refer you. These referrals can come in the form of sharing your content, sharing a coupon or discount, leaving a recommendation or review on a social networking site, and—of course—a traditional referral. So when is a good…