How One Law Firm Uses Constant Contact to Build Client Relationships

Building client relationships is one of the most important things you can do in the legal services industry. This is something Carrie Bonnet, marketing director at Rains Lucia Stern, PC, knows well. “We’re not focused on advertising; we’re focused on building relationships,” Carrie explains. Since 2010, Rains Lucia Stern, PC has…

When is the Best Time to Send My Email?

If you own a small business, you know just how important scheduling can be. But did you also know that scheduling can play an important role in your email marketing as well? Coming up with the perfect time to send your emails starts with understanding the needs and expectations of your…

How Your Favorite Song Can Help You Market Smarter

I love music. Whether it’s for setting the mood, inspiration, or drowning out the noise so you can get stuff done—music is awesome. But did you know music can also make you a smarter marketer? Here’s how… Listen to your favorite song Yep, go ahead. I’ll wait. Then listen to…