What is the ROI of Email Marketing?

Editor’s Note: The following is custom content provided by the Penton Food & Restaurant Group. Email offers the highest and most measurable returns for operators. But, there are some emails that generate higher returns than others. So, how do you know what kind of email marketing campaigns have a better…

How to Generate Marketing ROI Through Email Marketing

Editor’s Note: The following is custom content provided by the Penton Food & Restaurant Group. Email offers the highest and most measurable returns for operators. With all the attention garnered by restaurant social media and smartphone app marketing, some might regard email marketing as old-fashioned compared to newer tech toys. The…