How to price your digital marketing services?

Many UK marketing agencies are experiencing continued growth and success. According to The Wow Company 51% of agencies plan on increasing their prices this year. That said, pricing your services can involve a tricky balancing act between meeting your costs, out-bidding your competitors, offering value-for-money to your clients and, of course, making a profit.

What services should your marketing agency offer?

Whether you are a digital marketing agency or a self-employed consultant, the question boils down to this: do you want to be a jack of all trades or an ace at one specific service? When you first start out as an agency or consultancy it’s not uncommon to just offer what you know best: your specialism.