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When budgets are tight, marketing might be the first expense you look to cut. Let me stop you right there. While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. But with so many digital tools available, how…
FEATURED
Social media marketing promotions are easy for some types of businesses. If you’re in retail or work in the food industry, you can run a Facebook promotion for a coupon or discount, grow your fan count, and get more business. No problem. Then there are other industries that don’t use coupons.…
FEATURED
When you think of “fun business Pages to visit on Facebook,” the Pages of manufacturing companies probably aren’t the first to come to mind. Finding interesting and exciting ways to use Facebook to engage with their target audience is a huge hurdle for businesses that don’t sell directly to consumers…
Can you believe it’s time to start planning for the holiday shopping season already? You may think it’s too soon, but with big shopping days like Black Friday (Nov. 23, 2018), Small Business Saturday (Nov. 24, 2018), and Cyber Monday (Nov. 26, 2018) coming up in November, you’ll want to…
Small businesses have dealt with plenty of Facebook changes in 2012. From new features to a completely new look—you have taken these changes in stride and done your best to adapt to a changing social landscape. But if there’s one change small businesses can be happy about it’s the surge…
A little over a decade ago, Earthtone9 was taking the UK by storm. Having just released an album that was voted 16th best album of 2000 by heavy metal magazine Metal Hammer, the band was getting ready to break into the U.S. metal scene. Unfortunately, around that same time, a number…
Have you said thank you to Foursquare today? You may want to. Foursquare has saved up some valuable information over the last three years and now, with a new redesign of its mobile app, it’s using that information to help users discover your business. And speaking of information, if you’re…
Last year, Peggy Sweeney, founder of The Sweeney Alliance, an organization dedicated to helping people deal with grief, decided that she wanted to better spread the word about the nonprofit’s workshops and programs. For most of 2011, she had been sending print newsletters entitled “Journeys Through Grief” and maintaining a…
Have you ever wanted to see a trumpet thrown off the back of a car going sixty miles an hour? What about a trumpet holding up an entire car? Well, you can. More specifically, you can see just how well Torpedo Bags protect trumpets from this kind of trauma. That’s…
Kevin W. McCarthy, the CEO of On-Purpose Partners, had already published his book The On-Purpose Person. Since its original publication two decades ago, it has sold over 200,000 copies. However, it was this past April that he decided he wanted to reach a brand new audience by offering the book…