4 Items
When it comes to measuring digital marketing, it’s important to remember that your small business clients only care about the impact your actions are having on their business. Overburdening them with leading indicators such as likes, shares, and followers should never be your end goal. It should always be clear…
Want to get more clients for your agency? It’s not always as easy as you’d like. When you’re focused on providing quality marketing services for your clients, it’s easy to let your own marketing slip through the cracks. It doesn’t help that smaller agencies rarely have the resources to…
You’ve decided to give up on being a generalist marketing agency. You’ve seen that generalist agencies have a hard time differentiating themselves in a competitive market. And you’re ready to stand out with your specialties, attract more quality clients, and increase revenue for your business. Now, you’re left with one…
When you start a marketing agency, your first impulse might be to keep your focus general. After all, staying general will open you up to a broad range of clients, right? Getting too specialized might turn people away. But let’s be honest with ourselves for a moment. It’s nearly impossible…