7 Items
You’ve decided to use a survey or poll to learn more about your audience. You have a list of people to survey and the right online survey tool in place. Now all you need to do is to write your survey questions. Sounds easy enough, doesn’t it? But beware. There…
As a small business owner, there’s probably a long list of questions you’d like to have answers to. This might include: Who are our customers? What are their characteristics? What do they really want? How did they hear about our business? Why are they loyal to our business? You may…
Did you hear the story about the Wheel of Fortune contestant, who guessed every letter in the puzzle, but still managed to miss his chance to win $1 million by mispronouncing one word? What a missed opportunity! Everything he needed to be successful was right in front of him, and…
Every morning, my dog Zoe and I start the day with a walk down Main Street in my hometown. Despite only a handful of stores being open at that time, Zoe stops in her tracks when we pass the local pet store, trying to convince me to go in. For…
Do you remember as a child when you told your mom that you weren’t feeling well? Most likely, she probably went and got the thermometer and took your temperature because she wanted to see exactly how you were feeling, and your temperature was a great place to start. Surveying your…
All businesses and organizations want their newsletters to be something customers will actually want to read. When customers want to read your newsletter, they will be more likely to open your emails, tell their friends about you, and most importantly—take the next step to help you grow your business. So…
One of the most common questions we hear from customers is, “How can I increase my email open rates?” It’s human nature—we always want more—and the same goes for our email marketing efforts. We want more people to subscribe, more people to open, and now with social media, we want…