[Guide] Social Media Marketing for Nonprofits

Last December, my neighbor’s dog, Mario, went missing during a wicked Nor’easter. This would be frightening for any pet owner, but for Mario, weighing in at 3 1/2 pounds soaking wet, the chances of him surviving the frigid weather in a neighborhood surrounded by busy streets seemed especially grim.  There…

A Retailer’s Guide to Email Marketing Strategy

The retail industry has never been more competitive. From big box brands dominating local markets to upstarts that hit the ground bustling with new customers, you have to find a way to get ahead of the operations curve. A powerful retail email marketing strategy can push your company into the…

How to Manage and Respond to Online Store Reviews

In The Download, our ultimate guide to retail marketing, we devote a section to discussing the importance of increasing the number of positive reviews left by customers on Google. We also emphasized in our last article on how customers find your store online the importance of asking your customers to…