5 Common British Email Mistakes NOT to Make

As British business owners, we often struggle to put ourselves and our businesses ‘out there’. It’s true that manners are important, but the classic British reserve can get in the way of marketing our businesses in the most effective way, and email marketing is no exception. Here are the top…

5 Things Your Email Readers Probably Hate (And How to Avoid Them)

We’ve all had one of ‘those’ emails drop into our inboxes—the kind that make steam start to come out of your ears! Well, you may be unintentionally causing the same reaction in your readers because of a few mistakes…BUT the good news is that they’re easy to correct! I’ve picked…

How to Create an Email Header That Works

You’ve heard the saying that ‘size isn’t everything’–and that’s true, but only if you use what you’ve got in the right way. Of course I’m talking about the header on your email newsletter (I don’t know what you were thinking!), and I’m going to tell you why this is true.…