How To Design Your Marketing Strategy

Aligning your brand with one online marketing strategy that extends into every department of your business is much more powerful than trying one marketing idea after the next. Not only will you be able to structure all of your ad creatives and content throughout your website, but you’ll also connect the dots…

Your Business Needs More Than Just Social Media

With the expansion of social media into the daily lives of anyone with a pulse, it makes sense that many businesses think of social media as a viable business platform. You can build a following on social, have an email address that potential customers can use to contact you and…

How to Brand Your Brand New Business

Building a brand is one of the most exciting, difficult and rewarding experiences for a business owner. Everything is new, the possibilities are endless and the benefits can be monumental, but it takes a serious amount of patience to be done correctly. If a business truly succeeds, they’ll see a…

Start Talking With Your Customers: How to Use a Blog

Of course running a business means constantly running out of time, which is why many brands skip adding a blog to their website. Keeping up a successful blog takes time, but it can be an invaluable resource, drawing in new customers while also keeping current customers more engaged. The more valuable…

How Smart Site Analytics Can Drive Your Business

Without carefully tracking performance through analytics it’s hard to know how much of an influence your website is actually having on your business. It could be going far beyond your expectations and driving massive revenue, or it could be stuck in the depths of the internet, not doing anything for…

The Power Of Segmentation (And How To Start)

Marketing is powerful. For hundreds of years it’s been influencing behavior. With online marketing, strategies are becoming more and more nuanced as consumers get smarter about advertisements. The most powerful advancement by far might be the progression of personalization and segmentation that has allowed marketers to target smaller and more specific…

Is Your Contact Page Bringing in More Clients?

Don’t worry about having a website that’s more beautiful than your competitors’ sites, instead make sure you’re easier to contact. The fanciest design means nothing if a customer can’t figure out how to contact you. The simpler you make it for a customer to get in touch, the easier they’ll be able…

Why Social Media Isn’t a Waste of Time

Social media has changed the way companies do business. Whether you think it’s a waste of time or not doesn’t really matter; if you want your business to succeed you need to start being more social. Once you put in some initial effort on social and see the high return…

Turn Your Side Hustle Into A Full Fledged Business

Going off on your own and becoming your own boss is the dream of so many people. Gaining the title of entrepreneur takes a lot of hard work and a lot of guts, but with the right idea and drive, you can do it too. Before you quit your day…

How to Create a Landing Page for a New Product

New products are exciting, for both businesses and customers. How do you make sure you’re giving them the spotlight? One successful tactic is to send traffic from anywhere on the internet, like from an ad or social media, to a clear, concise custom landing page with a message that drives…