How to Successfully Host and Promote a Webinar

I’ve been in the business of helping companies in technical industries grow and evolve for nearly fifteen years. Suffice it to say, I’ve hosted a webinar or two in my time and have learned something new from each and every one of them. Achieving quantifiable success when hosting a webinar…

[Webinar] Opt-in Canada! What You Need to Know About the CASL Legislation

The Canadian Government passed the Canadian Anti-Spam Law (CASL) in December 2010 to establish a regulatory framework for permission-based marketing, including email marketing, social media marketing, text, and other electronic messaging. Government regulators (Industry Canada and the CRTC) are still working to finalize the regulations, but the date of implementation…

Free Webinar: How to Use Pinterest to Market Your Business

Over the last few months, we’ve received a ton of questions from our small business and nonprofit audience about Pinterest. From figuring out how to get started to looking for ways to turn Pinterest activity into new business, Pinterest has been a hot topic for businesses and organizations looking to…

[Webinar] Making the Case for Mobile

  Note: This event has already taken place but you may watch the on-demand version here. Whether you know it or not, mobile is already having an influence on the way people interact with your small business or nonprofit organization. In a recent survey from Pew Internet & American Life…

When is the Best Time to Send My Email?

If you own a small business, you know just how important scheduling can be. But did you also know that scheduling can play an important role in your email marketing as well? Coming up with the perfect time to send your emails starts with understanding the needs and expectations of your…