How to Design and Build a School or University Website

I’m a huge advocate of taking a “strategy-first” approach before investing in the actual development of a school or university website. Unfortunately, most school websites start off as an information dump and eventually grow like an unplanned community with no flow or message for prospective enrollments.  My school marketing agency,…

Tips to Improve Your Website

What makes a website great? Well, it depends on what you mean by “great.” Since each website has a different target audience, offers a different service, and has been made by a different person, the answer to this question is hard to pin down.  For this reason, making a great…

How to Keep Your Website Updated

You put in a lot of hard work and effort into building your website and you finally got it published. Then you spent time tweaking and adjusting it and now it’s working like a fine Swiss watch. Or is it? Don’t let your website become criminally out of date It’s…