A new philosophical question was introduced this week that could rival the chicken and the egg or the tree falling in the forest.
“Where do you go to complain about Twitter being down, when you don’t have Twitter to do it?”
You would think Facebook would be the logical answer, but if you’re worried about keeping a low-profile, a recent acquisition may make you think twice.
Also, LinkedIn’s newest update could help drive engagement for your company page.
Read about these stories and more in this week’s news roundup.
Twitter users were sent into a panic on Thursday, when the popular social network went down for more than two hours. The Twitter outage started around noon (EST) on Thursday, lasted about an hour, and then went down again for another hour. Twitter announced soon after, that the outage was caused by a “cascading bug”, amid reports that hackers had been responsible.
Bottom Line: A couple hours in “social media time” can feel like a couple days in real time, especially if social media has become your only means of communicating with your customers online. As much as we all believe social media marketing is a crucial tool for small businesses, we also need to be prepared to stay connected with customers when social networks fail.
Is your business ready for a social media apocalypse? It better be.
You now have one less website, with the word face in it, to worry about. Facebook acquired facial recognition software company, Face.com, this week for a deal that is expected to be between $80 and $100 million. The acquisition is expected to be used to bolster Facebook’s ability to offer tag recommendations to users when they upload photos.
Bottom Line: While there has been no announcement about how the Face.com software will be used, there has already been backlash from users who aren’t comfortable with the site integrating the facial-recognition software. Expect this acquisition to bring about a new round of concerns over privacy on Facebook.
LinkedIn opened their Targeted Status Updates to the general public this week. The new service is designed for company pages, allowing them to target their updates to specific audiences. Companies can target updates based on their company size, industry, function, seniority, or geography.
Bottom Line: While LinkedIn has been a proven asset for professional networking, it has been limited by a lack of engagement on the site. Targeted Status Updates may not be an end-all-be-all solution to LinkedIn’s engagement problem but it’s definitely going to help. In fact, Philips, which was one of the first companies to be included in an April trial of Targeted Status Updates, saw a 106% increase in engagement.
A new report from Nielsen has given some insight into just how much online video people are watching. The study found 37% of consumers watch at least one piece of online video content each day, and almost a quarter of consumers watch more than one video every day.
Bottom Line: The Nielsen study not only found some revealing statistics about the rise in online video viewership but also the rise in mobile ownership. With 36% of consumers owning a smartphone, there are a lot more opportunities to watch videos on-the-go. If you’re not already using video to market your business, now could be the perfect time to get started.
How do you get feedback from your customers? According to a new study from Maritz Research, email is the most popular outlet consumers use to contact companies, as 75% of respondents said they have used email for this purpose, followed by phone calls with 66%. A growing percentage of consumers are also relying on social media to share their feedback, with Facebook (29%) and Twitter (8%) being the most popular.
Bottom Line: The way your customers are sharing their feedback is changing. When it comes to email, it’s important to have an address designed to receiving customer feedback and to make that address visible online and in your place of business.
When it comes to social media, there are a lot of opportunities for businesses to Wow! customers. Of the people who had used social media to share their feedback, 27% said they were “delighted” to get a public response, compared to 6% of those who used a more direct method. Find out how you can monitor and respond to feedback on your social networks.
What news stories caught your eye this week? Tell us in the comments.