Guest blog post by Luke Brynley-Jones
You’ll see a lot of advice out there about how to get more “Likes” for your Facebook Page.
But have you ever wondered about the main reasons why people un-Like brands on Facebook?
The slide above lists the things you need to avoid or do to ensure your fans stay engaged.
These are worth reviewing. So click on the image and print it out to stick above your desk.
Let’s take a closer look at the top 5 reasons, and how you can adjust to keep from losing fans.
The top 5 reasons fans un-Like a Page (and what to do about it)
1. Too frequent posts. No one wants to receive an onslaught on updates in their news feeds. Try spacing out your updates over the course of the day. Think breakfast, lunch, and dinner. Check out a tool like MarketMeSuite to send updates on a predetermined schedule.
2. The wall became too crowded with marketing posts. It gets old really fast when updates are purely marketing related. Follow the 80/20 rule for the right mix of helpful, entertaining, or fun posts (80%) versus promotional or marketing related (20%).
3. The content became repetitive or boring. Don’t feel like you need do it all alone. Look for relevant content you can share from other sources. Look for new ways to share the stories you tell. Can you relate them to current events?
4. I only Liked to get a one-time offer. This one is tricky and sometimes can’t be avoided. But if you have a plan in place to create more relevant and engaging content, then you may win over some fans who didn’t plan to stick around.
5. They didn’t offer enough deals. Think in terms of what you can offer throughout the year. It doesn’t always have to be a coupon either. Offer a special report, guide, or exclusive video. The key is to keep fans engaged with something special on a regular basis.
That’s a lot of hard work!
It may seem like it, but it’s really more about getting you in the right frame of mind so you’re thinking about what’s in it for your fans first. Thinking like this gets you off on the right foot and on the way to keeping engaged fans.
It’s really about the engagement
Here’s an interesting statistic: 76% of people have never un-Liked a brand.
The issue, however, is even if they haven’t un-Liked you, they may no longer be seeing your updates at all thanks to Facebook’s EdgeRank algorithm. So the key is keeping those who do Like you engaged.
It’s not rocket science
The facts seem clear: People don’t like being promoted to, and lots of people only “Like” your Facebook Page to get a one-time offer or bonus.
Also take into account this gob-smacking statistic: 96% of Facebook fans never re-visit your Page.
Therefore, it makes sense to create content that gets people to Like, comment, and share. This is the key to ending up in your fans newsfeeds more often and that you’re not one of those brands people un-Like.
Why do you un-Like brands on Facebook? Tell us in the comments section below.
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Luke Brynley-Jones is the founder of Our Social Times, who run high-value social media marketing conferences and courses in the U.K., U.S., and Europe. The company is a respected center of social media expertise. Luke is one of the U.K.’s leading social media consultants and bloggers. Read more on his popular social media marketing blog.