You know visual content is an important part of social media marketing.

But do you understand exactly how images can drive business results?

Have you nailed down how channels like Instagram or Pinterest can work for your business?

These are some of the questions we tackled in our latest webinar, “The Power of Images,” presented by our own social media experts Azure Collier and Kristen Curtiss.

During the webinar, we also hosted a live Q and A to help business owners get answers to their specific challenges.

Here’s a wrap-up of the visual content questions business owners asked us last week. See if any of these are things you’ve been wondering about for your business:

1. What are some of the tools you use to create or edit images?

Many of the images that you share with your audience can be taken right from your mobile device. Snapping a quick photo to share on social media or add to an email newsletter is a great way to share something authentic and give your audience an inside look into your business.

You can crop or resize images right within your Constant Contact account to make sure it looks good in your email campaign.

If you’d rather create an image from scratch, or get creative and add text or effects to images, you can use tools like Canva or PicMonkey. Just make sure the images you’re creating are the proper size for the networks you plan to share them on. Here’s our 2017 Social Media Image Size Cheat Sheet to help!

2. Do you have suggestions for how to manage posting images to multiple social media channels?

Using a social media automation tool like Hootsuite can be a great time-saver as you share images on multiple channels. Make sure the images are the right size so they’ll show up properly across your different channels.

Here’s some advice from Azure on automating your social media the right way.

3. Which type of visual content is more popular: images or video?

This will depend on your audience and what they’re interested in, but it’s definitely worth giving both a try and tracking your results.

Videos have recently been attracting high engagement on Facebook and high click-through rates in your email campaigns. If videos seem intimidating at first, remember that creating videos has never been easier. Videos on Instagram are 15 seconds or less, perfect for introducing a staff member or going behind-the-scenes and showing part of your daily routine.

Because Instagram integrates with other social networks like Facebook and Twitter, it’s also easy to share images and videos across multiple networks at the same time.

Once you’ve tried sharing a few videos and images, check back with your engagement rates to see which posts are getting the most comments, likes, and shares. You should also look to see if there is a certain topic that is resonating especially well with your audience.

Here are 9 ideas for adding video to your email marketing strategy.


4. Should I be using hashtags when I post images and videos on Instagram?

No matter what type of content you’re sharing, hashtags can help you get your content and business found by people who are interested in your industry.

This is especially true on Instagram, where hashtags are particularly popular and help people find photos that are interesting and relevant to them. Instagram even recently announced hashtag pages where users can search a particular hashtag and see a page dedicated to all the images that include that specific hashtag.

The trick is to make sure the hashtags you’re using are relevant to your business and audience. Here are some great tips for using hashtags in your social media marketing.

5. How do you put multiple images in an Instagram post?

Once you’ve got the basics down for using Instagram for your small business, you can try new things like creating photo collages. There are a lot of great apps out there to help you make images that will grab your followers’ attention.

Pic Stich is a popular app that helps you format multiple images in a single Instagram post. Instagram also recently announced a new app, Layout, that has similar capabilities.

Here’s an example of a photo collage we shared for our #CCPhotoADay challenge.

6. How can I grow my number of Instagram followers?

Once you’ve shared a few photos, make sure you’re letting your different audiences know about your new Instagram account. Post updates on the other social media networks you’re using, add a button to your website, and give your account a plug in the next email you send out.

You should follow your customers and the audience members who have tagged your business in the past and put up a sign at your storefront. Using hashtags will also help your account get found in searches and boost your followership.

7. How do I get my location to show up in my Instagram posts?

Connect your photos with your business further by tagging your location. While editing an image, select “Add to Photo Map” and then “Name This Location.” Once your location is selected, you can click on the link, as shown in the image below, and see all the images that have been shared at your location in the past.

Even if you haven’t been on Instagram before, it’s possible that other users have already been sharing images and naming your business as a location. Take a look and see what’s been attracting their interest.

You can also tag your location on Facebook posts, or turn on your location to automatically be included when you share on Twitter.

Instagram location

8. Is there an easy way to get traffic to my website from Instagram?

One of the trickier aspects of Instagram is that it’s not possible to add clickable links to specific posts. The only place where you can add links is within your profile bio, unless you are running an ad.

If you’re sharing an image or video on Instagram and want your followers to be able to visit a link, you can update your profile bio to include this URL and then add the phrase “link in profile.”


9. Should I sign up for a Pinterest business account? Is there any charge?

A business account on Pinterest will give you access to analytics and features such as rich pins, place pins and the ability to verify your website. While Pinterest recently announced its advertising platform, you still have the ability to set up a free account and have plenty of opportunities to connect with your customers and drive traffic to your website.

If you’ve already set up a personal account and want to convert it to a business page, follow these steps.

10. Could you give ideas for how Pinterest can be used for nonprofits? What about businesses that sell to other businesses?

While Pinterest provides a great platform for showing off products and is a natural fit for a consumer audience, it can also be very effective for businesses that want to connect with other businesses or a nonprofit audience.

For nonprofits, your Pinterest page can be a virtual bulletin board to show the dedication, passion, and impact of your organization. Pin case studies, stats, or inspirational quotes that inspire all the hard work you do.

Here are 7 Pinterest tips for nonprofits from Kristen.

As a business that serves other businesses, we at Constant Contact have a lot of advice on how B2Bs can use Pinterest. On our Constant Contact Pinterest Page, we have a large range of boards from marketing humor, to infographics, to social media tips.

Think about how you can show off your expertise to other businesses as well. Make sure you’re pinning all your recent blog posts and driving traffic back to your website.

11. How do you use pins to drive traffic back to our website?

Once you’ve set up your Pinterest account, add a Pin It button to your website. This will encourage your website visitors to share your images, and makes it easy for others to include your website in the pin.

You can also drive traffic to your site by getting repins from your followers. Here’s Azure’s advice for how to stand out on Pinterest with 4 simple tweaks.

12. Is there an analytics platform for Pinterest?

Once your Pinterest business page is connected to your website, you’ll have access to an analytics dashboard within your Pinterest account.

Here you can find insight into which pins are getting the most engagement, as well as look into your audience demographics. Use this information to determine what content is connecting best with your specific audience.

Here’s a full overview of Pinterest analytics to help you get started.

We bet you’ve got a visual content question of your own. Share yours in the comments section below!