So you’re a fashionista who’s ready to start sharing your tips and recommendations with the world in a blog. But when you’re just starting off, the steps that go into creating a blog can be overwhelming. Thankfully, it’s never been easier to start a fashion blog — even with no tech know-how to speak of. Constant Contact’s beauty website builder makes it easy to start your blog in a fraction of the time it takes you to pick the perfect outfit.

If you’re wondering, how to create a fashion blog, look no further. This guide breaks the process into five easy steps:

  1. Develop your brand
  2. Choose your domain name
  3. Design and build your site
  4. Get ready to launch
  5. Connect with your readers via newsletter

As soon as you’ve taken these steps, your blog will be ready for launch. So what are you waiting for?

#1 Develop your brand

As you begin your career as a blogger, start by brainstorming your blog’s unique positioning. This crucial step helps every other, from picking a name to designing your blog’s visual appearance — a brand ties it all together. If you’re wondering how to start a fashion blog, you likely already have a unique point of view. Consider:

  • What’s your focus? Will your blog focus on your personal OOTD pictures, reviews of the latest designer collections, fashion history, or shopping tips and sale round-ups? Having a narrow focus can make it easy to generate your first few blog posts.
  • Who is your target audience? Are you looking to connect with other fashion enthusiasts? To give advice to shoppers on a budget? Or to develop a niche audience interested in sustainable fashion, the high-fashion industry, or sneakers alone?
  • What’s your blogging style? Is your job to come across as an authority, or as the reader’s best friend? Is your writing about fashion playful and irreverent, or does it lean towards salty takedowns of fashion trends and designers you aren’t a fan of.

As you get a clearer sense of your blog’s focus, you’ll be able to come up with a short, catchy name that sums up what you’re offering. As you decide on a name, consider:

  • Using your full name
  • Using your name, along with some other common words, i.e., Modest Mira, NotJessFashion, and others like them
  • Grabbing inspiration from fashion bloggers like the freckled fox and putting the focus on your philosophy or aesthetic
  • Choosing a random, fun name that sums up your blog’s personality

Finally, make sure your blog’s name is easy to remember — and to spell! 

Design a logo

Once you’ve zeroed in on your focus and chosen a name for your blog, you’re ready to create a logo for your fashion blog.

As a fashion blogger, you likely have a keen visual sense and a deep understanding of what you like — but that doesn’t necessarily mean you’re an expert graphic designer. There’s no need to wonder how to create a logo that speaks to your personal brand. Constant Contact’s logo maker makes it easy for you to design and customize a logo for your fashion blog. When you enter your name, the logo creator generates hundreds of potential designs. 

Choose a few of your favorite designs, and then customize the font, images, and color to match your aesthetic. This high-definition image is ready for use on your website and on:

  • Social media channels
  • Your business card
  • Your newsletter 

Once you’ve chosen your logo, you can start setting up your site.

#2 Choose your domain name

To have a site at all, you need a domain name. Your domain name gives customers their first impression of your fashion blog — and you know how important first impressions are in the world of fashion. A good domain name will be closely tied to your blog’s name and the text on its logo.

If your fashion blog shares its name with another site, try adding a few words related to your location (city, state, or street) at the end of your name. A fashion blog called What Kendall Wore, for example, could consider domain names like:

  • WhatKendallWoreBK.com
  • WhatKendallWoreNY.com

Not into adding those extra letters? If your vibe is more minimalistic, use Constant Contact’s website builder to search for domain name endings beyond the popular .com, .org, and .net. Other options that might be perfect for your fashion blog might include:

  • .us
  • .buzz
  • .design
  • .online

Select the one that suits your blog best, and start designing your site around it.

#3 Design and build your site 

Even without any coding knowledge, it’s easy to use Constant Contact’s website creation tools to experiment with dozens of website templates and customize them until you’ve created your perfect theme — it’s free to get started! 

Once you’ve selected your template, try selecting a single “header image” for your homepage. A good header image for your fashion blog could include:

  • A picture of yourself in one of your favorite outfits
  • A street style shot
  • An image that encapsulates your personal style 

Customize your template

After you’ve selected your header image (from your own library, the web, or from Constant Contact’s array of imagery), you’re ready to start customizing your site.

Choose a color scheme

You’ve already done some brainstorming about what style blog and content you want, as well as created a logo, so you may have a good sense of the main colors you want to use to pick up on your logo and header images’ main hues.

In order to keep your color scheme concise and fashion-forward, use the site builder’s smart A.I. tools to experiment with header colors, background colors, and link colors.  You’re the fashion expert, so let your intuition and fashion sense guide your creative decisions.

Play with fonts

Build on your logo’s font with your header and page text. If designing around typography is new to you, follow a few general principles:

  • Sans-serif fonts are easy to read and universally accessible, so they may be a good choice for your blog posts themselves.
  • Avoid using more than three fonts on your page. When you want to distinguish between headers, text, and pull quotes, try using bold and italics instead.

Create content for your pages

Once you’ve nailed down your blog’s look and feel, start filling its pages with content.

As you create your blog, you’ll want to begin with three central pages:

  • Home page
  • Blog post page
  • Contact page

As your blog grows, you may want to create an archive that highlights specific categories of posts, a portfolio of your personal style shots, an “about” page, and more. As you get started, though, we’ll guide you through these three foundational pages.

Home page

In the days of old school blogging, users opened blogs to meet a wall of text. While you can consider making your blog your homepage, there’s something to be said about an entry page that’s as chic as the looks you highlight.

Once you’ve chosen your header image, consider what other visual elements belong on your home page. That could be text or navigation elements. Work to design a homepage that looks just as good on mobile devices as it does on computers. To optimize your home page for both, consider:

  • Including a menu of some kind – While continuous scroll pages look great on phones, you don’t want your users to have to scroll through 10 blog posts to get to your contact page (or do you?).
  • Incorporating text – If your blog’s focus isn’t self-explanatory based on your logo and header image, consider giving your reader a little more to go on. Try these tips:
  • Make sure all the text appears before a visitor has to scroll
  • Keep it short and sweet with a word count around or under 100
  • Include what marketers refer to as a call to action (CTA): a button or link to indicate where users should go next to start reading
  • A simple approach – You know that Coco Chanel recommends taking one accessory off before you leave the house. Less can be more with your home page, too. 

Blog post page

Constant Contact’s website builder makes it easy to integrate a blog into your website. From your page portal, click “Blog” in the left-hand navigation menu. This will allow you to:

  • Create your blog
  • Add a “blog” panel in your navigation menu
  • Gain access to Constant Contact’s blog writing and editing suite 

In our blogging interface, you’ll notice a few boxes to fill in for each post you write. As you get started with your blog posts, be sure to fill out the following parts:

  • Title – Your title should make the subject of your blog post clear or make readers curious to read more.
  • Introduction – Write a 1-sentence introduction to entice readers to dive into your post.
  • Post – This is where style bloggers are born. Write your hottest takes on fashion, and don’t forget to proofread!
  • Categories – As you develop more and more posts, it can get overwhelming for readers to find the ones they’re looking for on topics like “spring wardrobe” or “best jeans” without a clear list of tags. Start tagging your posts as soon as you start writing.

The next three boxes are under the SEO panel. What’s SEO? If you’re new to blogging, you may not have heard this term. Search Engine Optimization is the process of making sure your webpage and blog posts show up in search engine results. You don’t need to be a marketing whiz to start using SEO on your blog posts. Just fill out the following parts:

  • SEO title – Create a slightly different SEO title to maximize the chances your page will show up in Google searches like “best rain boots” or “Spring 2020 backpacks.”
  • SEO description – When you’re searching, you see page titles come up along with short descriptions. Take control over the sentence that follows your SEO title and boost your search rankings.
  • SEO slug – A slug is the ending piece of your blog post’s web address. So for example, in your website URL, the slug is: www.YourWebsiteName.com/blog/slug. Even your slug can affect search rankings, so be sure to use keywords that users might search here, too.

If you want a beginner’s tutorial on SEO, check out our SEO tips and you’ll start increasing organic traffic to your fashion blog.

Contact page

Once your audience has read your blog posts, the hope is that they’re clamoring to get in touch. To make it possible, be sure your contact link includes:

  • Social media links like Instagram, Pinterest, and Facebook
  • How to get in touch via email (you may choose to include a form directly in your page)
  • Contact info for any marketing or PR managers

#4 Get ready to launch

Once you’ve designed your website and filled out your pages, you’re almost ready to launch your fashion blog. However, before you start following your favorite designers on Instagram and posting the link to your website far and wide, make sure you’ve done the following:

  • Written 2-3 posts already. When users first visit your blog, you want to have more than your first “About this blog” post. To give them a reason to keep coming, make sure they have a few samples of your voice.
  • Created a schedule for weekly or bi-weekly posts. Many fashion bloggers go through all the trouble of creating a site and then fail to stick to a regular posting schedule. Users will only visit your site so many times before they assume it’s gone dormant.
  • Developed ways to keep in touch with your new readers. That could be as simple as creating social media accounts for your blog to update with posts. 

While we’re on the topic of keeping in touch with visitors, your newsletter will soon become your new secret weapon. 

#5 Keep in touch with your readers through a customized newsletter

As a fashion blogger, you need to keep up with your blog followers and let them know when you’ve created a new post, how they can suggest a topic, and more. As your audience grows, your newsletter is also a great place to link to and highlight your advertising partners’ products and content.

But before you can get sponsors, you need a newsletter.

When you create your Constant Contact website, it’s easy to create a newsletter along with your blog. To get users to subscribe, think back to the CTA principle we talked about earlier. Include a “subscribe” call to action in the form of a pop-up or “subscribe” button on your home page.

Here is a great example of a pop-up with a CTA to subscribe to this fashion blog’s newsletter.

Are you ready to start your blog today?

Constant Contact’s A.I.-driven website builder makes it easier than ever to start blogging. Use our smart database to create your logo and design a site as stunning as your looks. Once you’ve created and tagged a few blog posts, you’re ready to hit the runway.

Starting a fashion blog isn’t so hard anymore, is it? To get started, all you have to do is: 

  • Use the website builder to create your blog
  • Add content to your three main pages
  • Start blogging about style, beauty, and more

From there, your blog starts to work for you, from making sure your posts show up in search engines to collecting email addresses for your newsletter. With Constant Contact’s user-friendly tools, build out your blog as your business grows. Who knows? Your fashion blogging may become so successful that it turns you into a fashion influencer of the masses.

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