In the past, designing a website was a costly, labor-intensive process that required either coding skills or a large budget. But advances in technology and artificial intelligence (AI) have impacted the future of web development. Now, anyone can create a website. With Constant Contact’s AI-powered easy website builder, it’s a breeze to build your own custom site. 

Are you curious about the primary features of an AI website builder? Elements you should look for include:

  • Intelligent builder
  • Mobile-responsive design
  • Powerful editing capabilities
  • Logo maker
  • ecommerce
  • Tracking and analytics  

And what role does AI play in all of these features? Let’s find out. 

What are the features of an AI website builder?

In the early days of web development, sites were created using HTML. Web design was a long and drawn-out process that few experts were capable of performing. Since then, web design has evolved and become more sophisticated. Now, computers are able to use artificial intelligence technology and machine learning to develop a website.

AI website builders make it so you no longer have to create a website from scratch or resort to hiring a professional. Instead, it opens up a third option — practically anyone can instantly build their own website without knowing the first thing about coding. 

Constant Contact’s AI-powered website builder utilizes automated intelligence in a variety of ways, including:

Intelligent builder

If you don’t know how to code or can’t be bothered with drag and drop builders, you’re in luck. 

Constant Contact has altered the way websites are designed with the adoption of AI. This will likely have a major impact on the future of web development. 

How so? 

With Constant Contact, even a novice can instantly build the website of their dreams. And they can do that in just a few minutes by following these steps:

  1.  Start your free website builder trial
  1. Select your category – The first prompt will ask you what your site is about. It needs to know this since the right design for one type of business may be wrong for another. For example, a retail-centric business will be different from a travel blogger or a standard company website. The intelligent system takes the information you provide and then creates a custom site according to that category. 
  1. Name your site – By this stage, you should already have a site name in mind. If not, don’t worry. You can always return and edit at a later date. 
  1. Select your cover image Now that the AI-driven builder understands your plans for the site, it can provide you with a variety of high-quality images to use on the pages. Or, if you prefer, upload your own. 
  1. Upload your logo – If you already have a logo, upload it. If you don’t yet have one, the Constant Contact AI can help (but more on that later).
  1. Select a theme – The intelligent creator lets you choose one of several themes or color combinations. It will automatically suggest the one that it thinks is the best fit. 
  1. Choose a navigation style – You have a few navigation options to choose from. If you’re unsure, the AI will recommend a suitable style. 
  1. Pick a font pair – Similarly, you pick one of several font options. 

That’s it! The AI builder has transformed a task that used to be complex and time consuming into a fast, easy, 8-step solution.  With the design of your website in place, all you need to do is add your content and publish.

Mobile-responsive design 

The future of web technologies is mobile. Today, more users than ever use their mobile devices or tablets to browse the internet and shop. In fact, mobile accounts for more than 50% of all internet usage. In the past, websites weren’t built for mobile users. But a mobile-responsive website is easier than ever with artificial intelligence. 

AI website builders such as Constant Contact utilize a mobile-responsive design. This ensures that your website will adapt to and look great on any device, including a smartphone, tablet, laptop, or widescreen. And it doesn’t matter how many times you edit the page — the program automatically adjusts and adapts to the user’s device. There’s no hovering images, endless text scrolls, or need for zooming in or out to read the page. 

Constant Contact’s intelligent builder isn’t simply mobile-friendly. People tend to confuse the two, but they are very different. A mobile-friendly design simply means that your site will shrink to fit the screen of a device. But this doesn’t make the site more functional or readable. With our AI-driven builder, however, each page is 100% mobile-responsive. This means that your layouts, images, texts, and other page elements will automatically adjust to perfectly convey the same information. 

Want to see what a mobile-responsive site looks like in action? If you’re visiting Constant Contact’s website, drag or resize your web browser. Notice how the images and the page content will automatically adjust to perfectly fit the dimensions. 

This is an example of Constant Contact’s website in the normal, desktop view.
This is an example of Constant Contact’s website in a resized, desktop web browser.

Your AI-powered, mobile-responsive site will benefit your business in a number of ways, including:

  • Faster load times
  • Higher conversion rates (the percentage of visitors that take a desired action on your website)
  • Decreased bounce rates (the percentage of website visitors that leave after viewing one page)
  • Improved search engine optimization (SEO)

And — most importantly — this creates a better user experience, which is one of the primary directives of any AI system. 

Powerful editing capabilities

In the past, websites were static — set in stone. What you saw on the screen was what you got. If you wanted to edit a page or change the layout, you’d have to dive into the code. Today,  Constant Contact’s AI builder and responsive design make it easy to edit pages on the fly. 

Customize or edit layouts and sections however you want. Add a page. Remove a section. Shift the layout around. Whatever you do, the AI is able to track your actions and then respond accordingly. With a mobile-responsive AI website, you never have to worry about breaking the website design. 

This gives you the freedom to be flexible, take risks, and experiment. Try it for yourself. Make a change and then see how your audience responds. If your alteration works, keep it. If not, it’s easy to revert back to the way things were. 

Regardless, the AI-powered website has built-in design protections. This guarantees that your pages will look great on any device or screen. 

Logo maker

A logo is a vital part of any website. When done properly, it’s the symbol of your business. When people hear your name, that image will pop into their mind. That’s if you do it the right way. In the past, creating a logo required you to hire a specialist. You’d need a graphic designer who could take your name and idea and then turn it into several design concepts. This took time, energy, and money, especially to find the perfect design. 

All of that’s changed with AI. Don’t know how to create a logo? Or perhaps you’re on a limited budget? That’s no problem. With Constant Contact, create a logo in a moment’s notice with our built-in logo maker.

To build your logo, enter your brand name — and slogan (if you have one already). The AI-powered LogoMaker will instantly generate hundreds of high-quality, aesthetically pleasing logo options that match your name and slogan. 

There are no templates, no redundancies. The AI system creates a unique design element and tailors it specifically to the information you provided. Once you select a logo, you have unlimited customizability, including:

  • The icon
  • Themes
  • Fonts
  • Colors
  • Size and style of typeface
  • Spacing

After you’ve completed your logo, it can be downloaded for free in multiple high-resolution file types. This makes it easy to slap it on your site, marketing materials, and more.  


The rise of ecommerce has changed the way we shop forever. And now, if you sell things, you could benefit immensely from an online store.  

With Constant Contact’s website builder, get a store set up and running in a jiffy. And this isn’t just any store. It’s one that is easy to set up and even easier to manage. The automated processes make it simple to sell products, services, and even digital downloads. The store lets you accept payments from Paypal and Stripe. 

But where the AI-powered platform truly shines is with its powerful analytics engine. 

Tracking and analytics

When it comes to running an online store, keeping track of numbers, trends, and important metrics is difficult.  However, with Constant Contact, track your website’s performance and discover:

  • Who is visiting your website
  • How long they’re
  • How they’re getting to the site
  • And what content was engaging

All of this information is automatically compiled into charts and visualizations. And you have access to it through your analytics dashboard. There’s no need to go to a third-party site or have a special skill set. It’s easy to see how your site is performing. You can also find areas to improve. 

The dashboard will gather useful data such as: 

  • Conversion rates
  • Click-through rates
  • Bounce rates
  • Traffic
  • Desktop vs. mobile visitors
  • Average time on page
  • Domain authority (a score that determines a website’s “authority”)
  • Dwell time
  • Page load time 

All of your data is kept in one easily accessible dashboard. But the AI doesn’t simply chart trends. It also provides you with actionable insights to create a better user experience. And that’s the entire purpose of analytics — to streamline the findings back to your customers in the form of an efficient page layout and better functionality. 

In terms of ecommerce, the analytics program helps you see important metrics such as what products are selling and who is buying. Armed with this data, you’re able to highlight sales opportunities and find more ways to sell directly to your ideal customer. 

And don’t forget, you can gain even more valuable data with the various lead capture and marketing tools Constant Contact provides.

We’re here to help! 

Because your website is mostly automated, if something goes wrong or you get stuck, you’ll need help. That’s where Constant Contact’s customer support comes in. We provide our customers with assistance and troubleshooting on anything from connecting a domain, setting up an online store, to reshaping your site. 

Need help? Contact us via:

  • Chat
  • Phone
  • Email 

To build your website, you have a powerful A.I on your side. And for everything else, there’s the Constant Contact support team. 

Additionally, just like you’ve found this article, our blog is full of useful information on how to build and design a breathtaking website, how to advertise your business or blog and so much more.

Constant Contact — Powerful automated intelligence 

Do you want your own website but have a limited budget, skill set, and schedule? That’s not a problem. The future of web design is automated intelligence. AI technologies have forever changed the way that sites are created. They’re easier to build, more cost-effective, and more accessible for everyone. 

And with Constant Contact’s website building platform, you have all of the powerful AI web design tools you could ever need. 

Are you interested in seeing what an AI-driven builder could do for your business? To get started, simply: 

  • Input the details about your business or blog
  • Create the right template for you.
  • Customize it to your liking
  • Start bringing in visitors 

With Constant Contact, it’s fast and easy. So, what are you waiting for? Harness the power of AI and create your website today!

Try Our Website Builder

Get a custom-designed site in just minutes with our intelligent website builder. You can use the tool and see what your website would look like for free. If you like your site, sign up for Constant Contact to make it live and share it with the world!