Don’t worry about having a website that’s more beautiful than your competitors’ sites, instead make sure you’re easier to contact. The fanciest design means nothing if a customer can’t figure out how to contact you. The simpler you make it for a customer to get in touch, the easier they’ll be able to book an appointment or make a purchase.
One of the three key pages you need to publish your website, the contact page is not only where you list your information, but is also where you can remind potential customers what you do and start improving your business with help from your customers.
Remind Them About Your Business
Once you make your contact page easy to find, you can make it do more for your business. At the top of your contact page, include a brief recap of what your business does, what problems you’re trying to solve and who could benefit from your product or service.
All you need is a few lines of text, just two or three lines, briefly describing your goals as a business. The customer looking to book an appointment or purchase a product from you will be further convinced that you’re the right choice. Sometimes that little push right at the finish line is all a customer needs.
Contact Info Front & Center
It’s not just about posting your phone number or email address; your contact page has to answer three important questions for every customer:
- Where Can I Find You?
- When Can I Find You?
- How Can I Contact You?
If you’re a brick and mortar store, you want to make it easy for people to find your physical address. If they can find your address in just a few seconds, there’s a better chance they’ll start heading to your store. At the same time they’ll most likely be looking for your business hours, so make sure to put that information next to your address. Give customers the ability to contact you on any channel that they want, whether it’s email, phone, or even social media.
Improve Your Business
Hearing about problems that your customers are facing either with your business or your website is an opportunity. Opening a line of communication with your customers lets you learn your customers’ needs faster, so you can address them faster and get more happy customers.
Even if you can’t make everyone happy, having an open line of communication will make sure they come to you to make their voice heard, rather than running to social media or a competitor. It also lets you save customers that you would otherwise never hear from again by offering new products or promotions to entice them to stay.
What If My Contact Info Is Already Listed?
The best website layout makes it easy for anyone to find what they’re looking for and sometimes that means adding information twice. Even if you have contact information written in bold at the top of your homepage, customers may be landing on a different page of your website.
If someone finds one of your blog posts or a referral on social media they may land deeper within your site and not be shown your contact information. Customers looking to get in touch with you will start looking for a contact page, so make sure they find that contact button or contact page tab.
Reach More Customers
A contact page is often one of the simplest pages to build on your website, but it’s value is often underrated. Not only does the contact page have the ability to sway a visitor with a short recap of your business, it also quickly gives them the information they need to head to your store or book an appointment.
Once they’re communicating with you, then you have the chance to improve your business, either by adding more customers, or through useful feedback from customers. More communication is always better than less communication, especially when you’re operating a business.
Open A Channel For Communication
It only takes a few minutes to create a contact page, especially when using a drag and drop website builder. Once you get the page on your site, it only takes a few lines of text and some contact information for your customers to start reaching out.
Creating a separate email handle for customer communications is often the easiest first step. Not only can you keep track of how many emails are coming in from customers, it will also let you keep your inbox a little neater. It may also let you redirect communications to an employee so you can focus on running your business.