Take a few moments to pat yourself on the back and celebrate – maybe even do a little victory dance. You just finished building your website and you did it all on your own. Not everyone can say that, so wear that badge with honor.
Keep in mind though, just because potential customers from all over the world have access to your website doesn’t mean they’ll actually find their way there anytime soon. Now that your website is up and running it’s time for the real work to begin. Learn the steps to start reaching more people and grow your business.
Tell Your Friends & Followers On Social Media
Make sure your business has a network larger than just your neighbors by giving it a presence on social media. Facebook, Twitter, Instagram, Google+, LinkedIn, YouTube; no matter which networks you choose, make sure your branding is consistent across all channels. Include a link back to your new website in the description of each to start building traffic.
When your social channels are set up, it’s time to start communicating and brag a little. Tell your followers all about your new website and ask them to follow you for more updates. When you’re new to the social neighborhood it doesn’t hurt to ask. Make sure to check your feeds and inboxes frequently for any questions about your business that could lead to a sale.
Learn The Powers Of Email Marketing
One of the most effective ways to keep customers coming back is email. Whether you’d like them to return after making a purchase, or keep visitors coming back until they make their first purchase, email can make it happen. Make sure to include a simple email signup form on your website, and in your brick and mortar store if you have one, to keep growing your email list.
Build an email schedule, such as once a week or twice a month, and stick to it. Let your email subscribers know about current promotions, or new products that just hit the shelves. If you’re thinking of planning a local event or creating a new product, ask for feedback from your customers. This will keep them more engaged with your brand and make them feel like they’re part of the journey.
Get More People To Your Site
Once you start reaching out to more and more people, you’ll also want to open up the option of potential customers finding you on their own. SEO, or Search Engine Optimization, is the process of fine tuning your website to make sure you show up high in the list on search engines like Google. The easier and faster people can find your website through search, the more likely they are to interact with your business.
The first step is to make sure Google and other search engines know your website exists. Google has their own manual Search Engine Submission tool here, which you can use to enter your new URL and get your website indexed.
Once your site is submitted the next big step is to make sure your analytics are set up. Google Analytics tracking will let you know how visitors are getting to your website, but also whether or not they buy something while they’re there. The more closely you can track visitor behavior, the more carefully you can tweak and optimize your website to make it easier for people to buy.
How Am I Supposed To Do All Of This?
Running your business and trying to be a marketer at the same time can be tricky, but the rewards can be huge. A strong online presence, across social media and email, partnered with strong SEO and analytics monitoring, will show you returns in more ways than one.
More sales and brand recognition will make it easier to release new products with success and find other brands to collaborate with and drive even more growth. The new conversations with your customers will also make it easier to discover what their needs are, so you can optimize your marketing strategies and products to match.
Take It Slow
You don’t need to become an expert on SEO overnight, or create a detailed email campaign guaranteed to drive tens of thousands of dollars. Once you publish your website, submit it to google.
When you have time the next day, create social media accounts, it should only take a few minutes. Then send out a quick message about the new site.
Finally, sit down one morning before the day gets busy and send out an email. It can be a quick message, something personal coming from you, letting your email subscribers know how excited you are to release the website.