Going off on your own and becoming your own boss is the dream of so many people. Gaining the title of entrepreneur takes a lot of hard work and a lot of guts, but with the right idea and drive, you can do it too. Before you quit your day job and walk out the front door, the moment you’ve been dreaming about for so long, it helps to keep your new business as a side hustle at first.
Keeping your new business a side hustle until it gets off the ground will let you tweak and perfect your business strategy while getting some seed revenue, all before you start depending on it to buy groceries. Once you get the idea, start by laying the groundwork for your new business, gain some initial experience, and when you’re ready, take the leap.
Lay The Groundwork
Before you can go full time with your business and before you even start working with clients, first you need to build a solid foundation for your brand. The business name is first of course, but shortly afterwards you need to start thinking about logo designs, mission statements, legal/tax requirements, and business strategies. Once you get all of that figured out, it’s time to build a website.
Building a website is one of the most exciting parts of creating a brand because it’s often the first time sharing your business with the outside world. The website is also usually the first expense for a new business, as so many entrepreneurs don’t know that they can build a website on their own for free using an AI-powered website builder that creates the site so that they can go in and customize it.
Gain More Experience
Whether you’re already in the field you’d like to start a business in or not, your new brand needs to build up its street cred. Slowly taking on clients before you turn your side hustle into your day job will help you tweak your products or services to fit the needs of your target audience. It can also help fund your growth as you start to transition from part time to full time and as you possibly bring on more team members.
Once you start selling products and gaining revenue, you should start to test different marketing strategies. Gathering email leads, testing messaging and try out different marketing channels before you go full time. This way, you’ll know what works and what doesn’t. Then, once you make the transition and go off on your own, you can really lean into your marketing spend,making the most of your side hustle experience by drawing in significant revenue.
Take The Leap
You’ve done all that you can to prepare your business, and yourself, for this moment. You’ve tested out a few different marketing strategies and some of them are now working so well that you’re becoming too busy for a day job. If the revenue is stable, now might be the time to make the leap.
If you do decide now is the right moment, make sure to leave your day job gracefully. Even if your small business does succeed, your former boss or colleagues may be useful for networking later on. They might even become clients of yours if you make your transition really smooth.
What If Is Doesn’t Work?
Another huge benefit of starting off slow and keeping your business your side hustle is that there is way less risk. Instead of lighting your desk on fire at your current day job to go off and start your new business when your idea is only half baked, getting the website up and running will let you test your concept to make sure it’s a viable business first.
The other benefit is that you can test different business models with the same idea until you figure out which one works the best. You might think your idea is perfect for consumers around the globe, but after building a website, you might be seeing other business as your main source of income. Then you’ll know even before you go off on your own that your new business is actually more successful as a business to business (B2B) brand instead.
The Time To Start Is Now
You have an idea, you might even have your name ready, but until you start sharing your idea with the world, inside your head is where your business is going to stay. If you can start laying the groundwork for your new business as a side hustle while still working your day job, you’ll start gaining the experience you need to eventually take the leap and make it your full-time job.
The only way to know if your business is going to work is to give it a shot. Start building a website for your new idea today for free with Constant Contact. With no upfront costs, there’s no excuse. It’s time to start turning your new idea into a side hustle and make it blossom into a full-fledged business.