Within the world of small business and nonprofits lies a vibrant event subculture largely steered by do-it-yourselfers.

We’ve compiled data from our 2012 Constant Contact Attitudinal Survey that provides some great insight into how the “occassional event planner” defines an event, what it means to their organization, how they attract an audience and the challenges they face in pulling it all together.

Here’s a behind-the-scenes look at small business and nonprofit events.

Small business events

Nonprofit events

What role do events play in your organization? Tell us in the comments below.