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Ugh.

Is it that time already?

You know, that time you dread when you have to figure out what to say in your next email.

That time when you think up five other things you could be doing instead.

Sure, the act of writing your email can be the hardest part of email marketing. But it doesn’t have to be.

Here’s a look at the simple persuasive formula to help you write your next email.

If you have kids, you’ve probably already used this formula without even knowing it.

Here’s a typical conversation with my twin girls…

Me: Girls, I was thinking we could watch a movie tonight.

Girls: What movie?

Me: That new one you wanted to see with Jack Black is on iTunes.

Girls: Yay!

Me: I’ll just need you to clean up your stuff in the living room. Then we can watch it.

Girls: Okay.

Essentially, in this conversation I’ve said, “Here’s an idea I have, this is why you’ll like it, and this is what I need you to do to get it.”

Let’s take a look at how this formula applies to email.

When it comes to what to say in your email, especially when you’re sending a time-based promotion, this same idea allows you to create a quick and persuasive email in minutes.

Just answer the following questions to create your email content:

  1. What are you offering? — Headline
  2. How will it help the reader? — Message body
  3. What should they do next? — Call to action

Take a look at this email example:

south side cycling image example

Pretty simple, right?

Try it for yourself!

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