Timing isn’t everything, but it’s important.

So what’s the best time to post on Facebook?

It would be great if I could just say: “10:17 a.m. on Tuesdays!”

But it’s not quite that easy.

While there’s no hard and fast rule as to the best time to post on Facebook, marketers have uncovered better times than others.

A recent study shows that the best day of the week to generate the most Facebook shares is Saturday.

At Constant Contact, we tend to get the most engagement on our Facebook Page early in the morning on weekdays (at the start of the work day), in the early evening on weekdays (when people are getting home from work), and on Saturdays.

Even though that works for us, it doesn’t necessarily mean it will be the best time for your business to get shares on Facebook.

Wondering what time’s the best for you? Let’s take a look at how to figure it out.

Posts with the most

You can figure out the best time to post to Facebook with a little research and experimentation.

Constant Contact and Facebook Insights give you stats to help you figure out what’s working for your Page. Depending on what your goal is, you’ll want to look at how many comments, likes, shares, or impressions you get on your posts vis-à-vis when you posted it. Experiment with different days and times if you can, and see how that impacts your results.

After you’ve tracked your Facebook post stats for several weeks, you’ll probably find that a trend will start to emerge on the days, or times of day, that yield the most engagement for you. Pair that with your common sense (it’s a safe bet that posting in the middle of the night is not the best time), and you’re well on your way to figuring out when your fans are most likely to engage.

Keep in mind that the best times may change in the long run, and/or you might not see a ton of variation between days or times.  However, through this exercise you should be able to determine some best practices for when to post to your Page.

Timing isn’t everything

Timing is definitely important, but post frequency and engaging content are two other very important factors that you should consider when analyzing the best time to post on your Page. When it comes to posting, don’t post too much that your audience tunes you out, or too little so that they never see you in their newsfeed.

When it comes to content, a lot of content could get seen, but it’s relevant content that’s going to get shared. Be sure to focus on what gets shared, as well as when it gets shared. Keep an eye out for trends in the type of content that gets the most engagement.

The bottom line? The best time to post on Facebook is when your audience will see it. And this is going to be unique to you and your business.

For more Facebook marketing advice, visit our Facebook 101 Page.