Let’s imagine you walked into a party with people you’ve never met.

How would people you’re meeting for the first time feel about you?

What feeling would you leave them with? How would they describe your personality?

Personality plays a big part in your “brand,” and your Facebook Page is a great place to let that personality shine.

Before we talk about why that is, we should probably define what a brand is.

What is a brand?

Let’s ask Marty Neumeier, author of The Brand Gap.

Marty states, “A brand is a person’s gut feeling about a product, service, or organization.”

And these feelings are often based on personality.

Notice how important that is. It’s our personalities that elicit a gut reaction from people. Our personalities permeate through everything we do. Personality becomes the basis for every interaction we have with our audience. And this is particularly evident on a social networking site like Facebook.

Why is your personality so important?

It’s important because once you decide what it is you’re going to do for your audience, your personality is what sets you apart from everyone else. It’s what makes you different. It’s what people connect with.

Suppose you have an online magazine. What makes it different from other magazines? Why should I read articles on your site? Is there something about the personality of your content that I can’t find anyplace else?

This is why people remain loyal to a particular brand

It has nothing to do with price. Or even the content itself (assuming that it’s good).

Instead, it has to do with the fact that people can’t go anywhere else to find it. They can’t get it somewhere else because it’s delivered in a way that’s unique to the personality of your business or organization.

You become the only source for that particular feeling. But it’s not just a generalized feeling. It’s focused at a particular type of person.

Here’s an example of what I mean:

If I mention Harley-Davidson, I’m betting there’s a very particular image of the people who ride these motorcycles in your mind. I’m also betting that you’ve got a very particular gut reaction to these people as well.

That is a brand.

And people decide what your brand is

You may have a particular idea of what you’d like your brand to be. But it’s only a brand once enough people arrive at the same gut feeling about your company.

Don’t worry. You can help influence this reaction.

How do you influence this reaction? You do it by emphasizing particular personality traits. But they should be traits that exist naturally. Be yourself. Don’t try to sound like someone else.

Speak to your biggest fans. Find out how they describe you. Then highlight those traits. Build your Facebook Page around those things people are connecting with. That’s when you just might become the life of the party. And people will have a clear view of your brand.


  • Your brand is determined by the gut reaction of your audience
  • You can influence this reaction by emphasizing personality traits
  • Ask your fans for input
  • Be yourself

Next step:

Ask some fans how they would describe you or your business or organization. If you don’t have fans yet, ask your closest friends. There’s a reason why they’re your friends. Then be sure to let the real you shine. If you’re not, people will be able to tell.

Facebook tip: Let your personality shine, don't try to sound like someone else

What are some of the ways you let your brand’s personality shine on your Facebook Page? Tell us in the comments below.